Producing “Rare Art for Enthusiasts”, this unique company meticulously handcrafts high end model cars, custom home products, and custom car modifications for Porsche.
The scope of the project required us to create an ecommerce website that could both showcase and market a wide array of both high end products as well as brand based merch. We accomplished this by focusing on the very visual and tactile process of how the pieces are made — through photography and video — and then building on the process throughout the website.
One of the main focuses of the project was to document and photograph the products and the process of creating them. We took studio photos of the merchandise, on-site images of the process, and images of the car on location. We also filmed and created a video for the website showing some of the machining and hand crafting that goes into making each product.
We also created marketing pieces, custom posters, and custom apparel to sell through the website as well as at trade shows and events. The illustrations in the posters are done by Paul Kreizenbeck.
